our coffee

COFFEE ROASTING

Experience Our Roasting Team has over 15 years of experience in selecting, importing and roasting the finest coffees from around the globe. We are committed to constant refinement, always seeking to raise the bar in producing award winning specialty coffee, satisfying even the most educated palate.

Quality We believe strongly that investing in quality gives the best return to our customers, so both our Sydney and Gold Coast sites feature state-of-the-art custom Brambati roasting equipment, and industry-leading lab spaces. Our Roasting Team is fully engaged in crafting bespoke blends and exciting single origin coffees with precision and consistency, delivered to our wholesale customers sealed fresh into one-way valve bags.

Developed for your palate Our Paradox motto “For the People” sees us sharing our passion with our wholesale partners, holding cupping and education sessions at the Paradox Labs or our partner’s own site, guiding them through the process of selecting the best for their customers, and it with the knowledge and skills that guarantee customer engagement and loyalty.

Whether it’s travelling to origin in search of new coffees, crafting roast profiles or creating new custom blends, our team brings energy and excitement into the business every day. The result is a host of top specialty blends, a boutique single origin program and amazing filter roasts.

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OUR COFFEE IS SUSTAINABLY SOURCED

The Coffee Paradox is the co-existence of the coffee boom in consuming countries, and the coffee crisis in producing countries. Coffee continues to grow in popularity, but coffee producers are only receiving small profits. Our goal is to source coffee from producers who receive a fair wage, while ensuring the environment around them is treated with care. We take pride in sourcing only the highest quality coffees, from single origins to signature blends, showcasing key coffee growing regions around the world.

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