About Us
FOR THE PEOPLE
Paradox Coffee Roasters are responsible custodians of the coffee journey, always putting people first. From the farmers we source from, respected industry partners we work with, our expert team that roast and share their knowledge, wholesale partners and baristas who serve coffee, to the customers who enjoy it.
We believe in the growth and success of our wholesale partners, so we support them with barista education, systematic training, premium equipment, reliable service, creative branding and innovative solutions so our partners can deliver a consistent quality coffee experience.
The Coffee Paradox
The Coffee Paradox is the co-existence of the coffee boom in consuming countries and the coffee crisis in producing countries. In consuming countries, coffee continues to grow in popularity but at the same time coffee producers are receiving small profits.
We are focussed on purchasing quality green coffee beans from estate farms and co-operatives where farmers receive a fair wage for their work, allowing us to help alleviate the Coffee Paradox the best way we can.
WE BELIEVE THE DESTINATION SHAPES THE JOURNEY, AND THE JOURNEY OUR COFFEE TAKES IS A REFLECTION OF THE COFFEE WE ROAST
